Magento Search Engine Optimization

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Maximize sales by optimizing your Magento storeand improving exposure in popular search engineslike Googleabout This Bookoptimize your store for search engines in other countries and languagesenhance your product and category pagesresolve common Seo issues within Magentowho This Book Is Forthis book is aimed at both Magento developers and Seo specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on Seo especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going Seo campaign.what You Will Learnadjust the default Magento configuration to benefit Seounderstand which of Magento’s many pages is best to optimize for certain types of phrasesanalyze and track your customers through Google Analyticsimprove optimization through the use of third-party Seoand Cro-related Magento extensionsremedy duplicate-content-related problems through both simple configuration and more advanced 301 redirecting techniquesimplement sematic mark-up such as breadcrumbs, reviews, and product schema to better represent your pages in search enginesspeed up the Magento framework through cache management systems and server compression methodsadapt the default Magento templates to improve user experiencein Detailmagento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you’ll struggle to make significant sales. By increasing your website traffic through Seo and implementing a few simple conversion rate optimization techniques, it’s possible to see a dramatic growth in revenue through your website.starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo

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